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Guy has a lot of money and Panamera’s are significantly more expensive than Cayennes. Go big or go home! Not to mention they use the same engines in each model, only difference is that the Panamera weighs around 4,000 lbs and the Cayenne is more around 5,000 each depending on the model (these are rough estimates). This being that because it weighs less yet has very similar hardware, its able to tow more longer distances. Although he wouldve been better off with a Cayenne Diesel which is close in price to a Cayenne V6 which starts at just under 58 grand yet has over 400lb ft of torque and is able to achieve a mileage range (while not towing of course) somewhere near 700-750 miles.
Also fun fact because this is a European spec panamera it features a motorized trailer hitch that retracts under the bumper. US spec doesnt have that.
Source: I work at a dealer